Monday, March 25, 2013

WTF Angelic Pretty Reservations...

Angelic Pretty is definitely my favorite brand, but there is one thing that annoyes me: their "reservations" for new prints!

They released a new print on Saturday, called Day Dream Carnival. The print consists of ponies, and like you know pony prints are generally very popular, and especially this particular print is in my opinion one of the most beautiful prints AP ever released.


my favourite dress from this series

the most popular dress & color of this series

But here comes the negative: AP sells far fewer clothes than there are demanded. That means if 100 people want to buy a dress, they only sell 30 pieces or so (EDIT: here someone wrote they sold only 40 dresses IN TOTAL at their international site + San Francisco store... ). I'm sure they make it on purpose and it is part of their sales and marketing strategy: AP makes their clothes rare so AP is considered as something special and people go crazy about this brand.

But that's not the only thing. It annoys me even more how AP deals with international costumers. You have to think about how many Lolitas there are outside Japan who wear AP and often buy the latest prints. However most of them don't buy it from the international online store or from the San Francisco store, but they buy it with a shopping service!! Because AP is so nice and sells only 2-3 dresses per color at the english sites -.-

Day Dream Carnival it is particularly crazy: Although the print was released not even 24 hours ago, it is already sold at Mbok/Y!Auctions and people even bid 3 times of the original price! And I'm pretty sure many forgeingers are bidding. I saved some screenshots from the auction pages:


They bid nearly 1000€ wtf?? Well if they have the money xD


My favourite is the OP in ivory, but I'd rather wait 5 years until it is cheaper than pay an unfair price.

EDIT: It seems that Angelic Pretty heard all the displeasure about the reservation this time and is willing to re-release it again with an made-to-order realease: http://egl.livejournal.com/19158217.html

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